The Woodlands Christian Academy is a well known name in the local community. They have been a leader in Christian education for the last 25 years, excelling in innovation in education and inspiring a lighthearted and fun culture unique to private schools.
To highlight these characteristics, to bring them into the voice of the school’s marketing, specific brand guidelines were improved and formed. The brand was reinforced by visual elements. Old rules were done away with, new rules were employed.
A color palette, inspired by the school’s official colors of green and gold, was developed to promote feelings of warmth, spirit, exuberance, endurance, and academic excellence.
New TWCA branding implemented in “quick guides” for new families in the 2019-2020 school year.