Re-Brand Questionnaire

This set of questions will help get us thinking about direction and strategy for your re-brand, with all your goals, intentions, and ideas all in one place. Once you fill this info out, we’ll use this strategy to build out mood boards and concept imagery that fit you best.

Name

First Name

Last Name

Business Name

Website

http://

Social Media Handles

The Business Stuff

What is the purpose and ultimate goal of your business?

What do you hope rebranding will achieve?

What new story do you want to tell your audience with a rebrand?

Your People

What problem are customers trying to solve when they turn to your business?

What specific value do you deliver to your customers?

When customers talk about you, what do you want them to say? "This is a company that is..."

Who You Want To Be

Who are your biggest competitors?

What sets you apart from your competitors? What points of differentiation should be represented in your brand identity?

Are there any brands you admire? Brands you think are doing things right. They can be direct competitors, in your geographical area or not, but it helps if they're in your same industry!

The Visuals

What are some adjectives you'd like to use to describe your brand?

What works about your current brand?

What do you want to change about your current brand?

Should any elements of your existing brand be represented in the new branding? Any important or meaningful symbols you want to keep?